Wear Your Wig to Work Day
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January 30, 2015
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Dedicated to blurring the line between art and life, Mano/Damno uses projects like Wear Your Wig to Work Day to make the general public a participant rather than observer. Taking the form of a holiday, the project is both familiar and inclusive. Wig Day is an art project that doubles as a ritualistic day of celebration and relaxation. Through Wig Day, Mano/Damno extends the traditional conception of “holiday,” thereby encouraging the public to think on their feet and actively engage with the artwork.
To some, holidays have become dull and mundane. In contrast, Wig Day is about breaking routine and the joy of play. Wearing a wig is a temporary means of altering one’s images. Wigs range in aesthetic from garish to subtle, human hair to plastic, and homemade to store-bought. A desire for personal change can be indulged through a flamboyant wig choice or downplayed by selecting a wig that is close to your natural hair.
Variety in wigs is due to the diverse individuals who wear them. Everyday users include Hasidic Jews, cancer survivors, models, African-American women, drag queens, showgirls, and balding men. By wearing a wig these groups assert control over their image. The distinctions between the groups, however, establish wigs as complex cultural artifacts.
There is an inherent tension in wig day because it promotes newness in a form that’s about tradition and ritual. A public that questions, explores, and recreates Wear Your Wig to Work Day brings the project to fruition.
PressThe Metro (2010)
The Philadelphia Inquirer (2007)
Philadelphia Weekly (2005)